ARTICLE: WWE stars make film crossover
Written by Rick From Chicago on February 29th, 2008 in Article, Business, Movies, WWE. 6,202 views
Hollywood’s new leads
may be found in the ring
John Cena
Hollywood is paying close attention to the WWE and their movie division. Once considered a joke, their booming film division is a creative cash flow, particularly in the home DVD department.
The WWE is recognized as one of the most famous promotions companies of all time, having created, marketed, promoted and sold their wrestling product to various key demographics in the past 25 years.
Their hope is to continue to create, brand and character loyalty with their superstars, as they star in feature movies that compliment their identity in the ring as well as outside the ring.
World Wrestling Entertainment handles all financing of their films, while looking for distribution rights through established movie companies that can help sell their projects.
